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Monday, November 1, 2010

News: American Tourism In Stresa Doubles

Here's another interesting piece of news that has come across the desk here at the Stresa Sights office. New data, compiled by the Osservatorio Provinciale del Turismo for the period January through September 2010, gives an encouraging picture of the trends from the tourist season just ended. The statistics all point to growth, after the decline of the past few years caused by the global financial crisis. The data in the report is elaborate and detailed; I'll share just a few of the more interesting and Stresa-related points with you:

In total, the VCO region (Verbania Cusio Ossola, of which Stresa is a part) had 2,350,531 visitors in the period measured. 496,371 were Italian nationals and 1,854,160 were foreigners.

Of these tourists 1,217.248 stayed in hotels, a 17.25% increase over 2009. This more than makes up for the -15% drop suffered in 2009 compared to 2008.

There were 58,318 visitors from the United States, an incredible 50.43% increase.

Germans still make up the largest group of tourists (714,706) followed by the Dutch (418,191), French (157,883), Swiss (127,390), and those from the UK (111,860).

The average stay in the region is 4 to 5 days.

And Stresa itself had an increase of 35% in the number of visitors over the previous year, for a total this year of 410,950 visitors.


In sum, levels back to pre-crisis years and growing, much more interest from travelers from the United States, and a very rosy outlook for the years ahead.

So I ask you, when will YOU be coming here?



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